ABOUT EXCELLARISE ADVISORY
Helping business owners build businesses that perform today and create value for tomorrow.
Excellarise was founded to help SME and family business owners move from being consumed by the day-to-day running of their business to leading businesses that perform, grow, create lasting value and provide choice for future succession and exit.

Bennie Crous
Founder & Principal Advisor
MBA CPBA
foundation of Excellarise
Many business owners work incredibly hard but find themselves consumed by the day-to-day running of their business, having to make too many decisions, with the business becoming heavily reliant on them for its daily operation.
Over time, I saw that the businesses best positioned for growth, long-term value, succession and successful transition were often those that invested early in planning, leadership, structure, accountability and disciplined execution, enabling owners to focus more on leading the business rather than being consumed by daily operational tasks.
That insight became the foundation of ExcellArise.
Through practical business advisory that goes beyond recommendations,
Excellarise partners with business owners turning strategy into meaningful action by reducing unnecessary dependency, strengthening leadership and building stronger businesses that can grow, maximise value, and be better prepared for future growth, succession and exit in an increasingly fast-changing and technology-enabled environment.
EXPERIENCE YOU CAN TRUST. GUIDANCE YOU CAN USE.
Practical business advisory grounded in more than 20 years of cross-disciplinary real-world experience across business, legal, financial and strategic advisory.
Cross-Disciplinary Expertise
A background that spans law, financial services and business advisory. This unique combination gives our clients a commercial, legal and strategic lens — and advice that considers the full picture.
- Legal and commercial understanding
- Financial services experience
- Business advisory and strategy
- Practical, commercially sound advice
Leadership and Coaching Experience
Extensive leadership, management and coaching in complex organisations across Australia and internationally — led teams, managed change and helped people and businesses perform at their best.
- Leadership development
- Team alignment and accountability
- Communication that drives results
- Culture, performance and capability
Structured Methodology & Network
We combine practical advisory frameworks with access to a broader network of trusted specialists, helping business owners implement meaningful change and achieve measurable outcomes.
- The Excellarise Framework
- Access to a global advisory network
- Practical tools and proven processes
- Integrated solutions & specialist support
- Measurable outcomes that last
PROFESSIONAL QUALIFICATIONS & ACCREDITATION

- CPBA (Certified Professional Business Advisor), Australia
- Exit & Succession Planning, Australia
- Diploma of Financial Planning, Australia.
- MBA (Master of Business Administration), South Africa.
- Postgraduate Diploma and Advanced Postgraduate Diploma in Financial Planning, South Africa
- Law Degree, B. Proc, South Africa


